What's in it for me?

ECON IT targets business advisers.  As a result of the project, business advisers will have increased access to high quality training, unique in its provision of specialized training for their profession, and therefore will be better equipped to respond to needs of the enterprise clients.  A secondary target group is clearly European small enterprises, which will receive better business support, and as a result are likely to display improved innovation, performance and growth.

The key target sectors of the project are those organisations which play a key role in the advancement of small business growth, in other words, enterprise agencies and SME support bodies, but also business incubators and business innovation centres (BICs), and business training institutions which bridge the business and educational divide. The Market Assessment, pilot testing and project evaluation will be highly relevant to these bodies, not to mention to public policy-makers, informing future policy and practice, and providing a platform for furthering discussion, understanding and co-operation between SMEs, business support providers, government, and education and training institutions.